Portfolio

Rightscale

RightScale, the leader in cloud computing management, provides a Web-based cloud management platform and support services. RightScale’s system enables companies to quickly create hosted solutions running on cloud computing providers such as Amazon EC2 that are scalable, reliable, easy to manage, and affordable. It is a perfect solution for companies that need to scale a web application to handle an enormous amount of traffic, or intensive processing.

RightScale has experienced increased exposure to the growing needs of cloud computing. New Leaders worked with RightScale to develop a new marketing website that communicates the features and benefits of the novel services. From the flash billboard on the homepage to the site, blog, forum, and support wiki, New Leaders helped craft a cohesive experience and clear value proposition for the service. Working with the RightScale team was incredibly easy due to their superior technical knowledge and detailed understanding of the web development process. Together we were able to create an extremely compelling experience in a short amount of time, adding new layers of value.

Project completed in 2009

Bookshelf.org

The constant need to print and issue books to students every semester is costly and inefficient to school districts. A Child’s World publishes thousands of books for children. Bookshelf.org allows students and teachers to share books which they are able to flip through using Scribd’s innovative PDF streaming technology. This is one of the first digital libraries of premium content that preserves the experience of turning the pages of a graphically rich storybooks.

After discussing the project with Tim Peterson the founder, New Leaders began to research how we could create an easy and innovative way to share books online. From the naming of the brand, to the user experience, as well as integrating with iPaper’s innovative Scribd API, New Leaders was instrumental in every step. Teachers and students can peruse the library and add books to their virtual shelf, which can also be viewed by and shared with any user. This is one of the first commercial implementations of Scribd’s API which has helped to define a path to delivering books digitally, on demand.

Bookshelf.org is currently being tested with a small audience to help us capture early feedback for the product’s initial release. Scribd has partnered with New Leaders and Bookshelf.org to continue to develop new business opportunities using iPaper technology. We will be announcing when the site launches to the public on our website later this year.

Project completed in 2008

Procore.com

Procore is a web-based project management suite that helps general contractors, clients, and vendors work more closely together online.

New Leaders had the opportunity to help guide Procore in the development of a new marketing website that delivers video tutorials on the home page of the site, adds forums for customer support, and an ecommerce engine that aides in the conversion of visitors into customers. After we completed the central foundation site, Procore has continued working intimately with New Leaders to enhance the user experience of its web application.

Procore’s new marketing site has increased clientele conversions, and incorporates a professional appearance which has attracted higher amounts of recent exposure. We enjoy working with the Procore team and anticipate a strong future relationship, with a continuing focus on making the overall experience better.

Project completed in 2007